Music promotion takes a lot of time and effort – sadly, a luxury many part-time musicians and artists don’t have. There’s an endless list of things you can do to promote your music. But at some point, as most artists discover, the law of diminishing returns applies. Fortunately, there are a few simple steps you […]
Pitching your music to independent playlist curators can seem intimidating. Most music creators would rather be making music, not selling. And no one likes rejection. Fortunately, there are ways to make the whole process a lot easier. One of the most important things to keep in mind is that playlist curators are music fans too. […]
Many blog articles and online resources are aimed at music creators who are promoting new releases. But there are good reasons to promote your back catalog on Spotify too. While your previously-released material won’t qualify for influential playlists like New Music Friday, you can still leverage your existing content on Spotify with a well-planned campaign. […]
Spotify “pre-save” campaigns are increasing in popularity, especially among independent music creators who are looking to boost their presence on Spotify. When a fan clicks your pre-save link, they’re brought to a page that allows them to “pre-save” your upcoming track or album. The “pre-save” is the streaming equivalent of yesterday’s “pre-order” – it ensures […]
