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Spotify 101: Understanding the Spotify Playlist Landscape

Spotify 101: Understanding the Spotify Playlist Landscape

By this point, most independent music creators understand that getting their music added to playlists is the key to gaining more listeners and streams on Spotify. But what are the different kinds of playlists on Spotify, and what role do they play in helping to grow an artist’s audience on Spotify? The Three Types of […]

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How to Promote Your Back Catalog on Spotify

How to Promote Your Back Catalog on Spotify

Many blog articles and online resources are aimed at music creators who are promoting new releases. But there are good reasons to promote your back catalog on Spotify too. While your previously-released material won’t qualify for influential playlists like New Music Friday, you can still leverage your existing content on Spotify with a well-planned campaign. […]

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How (And Why) to Set up a Spotify Pre-Save Campaign

How (And Why) to Set up a Spotify Pre-Save Campaign

Spotify “pre-save” campaigns are increasing in popularity, especially among independent music creators who are looking to boost their presence on Spotify. When a fan clicks your pre-save link, they’re brought to a page that allows them to “pre-save” your upcoming track or album. The “pre-save” is the streaming equivalent of yesterday’s “pre-order” – it ensures […]

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